https://www.leticiarkz.com/work daily 1.0 2023-10-31 https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/dadb5ddc-3f4b-4129-a0b6-66ef89180942/Untitled+presentation.png Work - salary loan https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/5aa4f1a5-9c31-4946-907b-bbeb0fce1ad8/Untitled+presentation.png Work - partners & shared financial life https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/5aa4f1a5-9c31-4946-907b-bbeb0fce1ad8/Untitled+presentation.png Work - personas & segmentation https://www.leticiarkz.com/about daily 0.75 2025-09-25 https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/0050b4ed-aeb4-43ff-b2bb-ea95fedbf3ca/Screenshot+2025-07-08+at+15.04.14.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.leticiarkz.com/busca-personalizada daily 0.75 2018-06-04 https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/1528098461085-RS1IYX5VIWGDEZR8LS9E/busca_processo-03.png Busca Personalizada https://www.leticiarkz.com/new-page daily 0.75 2018-06-04 https://www.leticiarkz.com/salary-loan daily 0.75 2023-10-31 https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/1656647654777-61JU7R6BBYIZ8DIFWSQ6/Screen+Shot+2022-07-01+at+00.53.39.png Nubank's Salary Loan - Tabulation and Mini Journeys from Guerrilla Research These short calls resulted in these mini journeys to inspire our workshop participants to build new concepts of loan guarantees and benefits https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/1656546900294-KBD885MWO9WCDERZE30V/Screen+Shot+2022-06-29+at+20.54.41.png Nubank's Salary Loan - Co-creation workshop structure The workshop agenda and activities were presented to the team using slides such as these. https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/1656546636204-BG2RNMQ9EDWXZ3944806/Screen%2BShot%2B2022-06-29%2Bat%2B20.37.25.jpg Nubank's Salary Loan - Concept co-creation workshop Board set up with all proposed activities for 3 different groups. This is how things looked by the end of each session. https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/1656547386988-V3GVRH0PIHBQFSK47ZQ8/Screen+Shot+2022-06-29+at+21.02.19.png Nubank's Salary Loan - Adapting for researching remotely We were already halfway through this study when COVID's first lockdown began in Brazil. This activity was tested and adapted for participants to join our sessions from their phones since only around 36% of Brazilians have a computer at home. https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/1c4dd456-6dc1-4fc4-851f-653902d9ca24/Screen+Shot+2022-06-30+at+21.51.28.png Nubank's Salary Loan - Make it stand out What the final slides looked like: kano matrix and highlight reels side-by-side. The matrix represents the actual results of the survey, comparing assets vs information vs salary proof as guarantees for a loan. https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/5aa4f1a5-9c31-4946-907b-bbeb0fce1ad8/Untitled+presentation.png Nubank's Salary Loan - salary loan nubank, 2020 https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/2c7e9287-35a4-4382-a5ae-ba3300c47873/Screen+Shot+2022-06-29+at+20.09.47.png Nubank's Salary Loan - Launched in Feb/2021 Source https://www.leticiarkz.com/new-page-2 daily 0.75 2022-06-29 https://www.leticiarkz.com/partners daily 0.75 2025-08-20 https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/5aa4f1a5-9c31-4946-907b-bbeb0fce1ad8/Untitled+presentation.png Partners & Shared Financial Life - partners & shared financial life origin, 2022 https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/8b6080f0-51ec-438c-a90b-3dfc4e71730a/Screen+Shot+2022-07-12+at+01.52.21.png Partners & Shared Financial Life - Make it stand out Revisiting our knowledge database looked a bit like this at first! https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/1657598419411-VWDF53BD6ZA1N49Y1GCQ/Screen+Shot+2022-07-12+at+00.57.03.png Partners & Shared Financial Life - Project Goal and Data Sources https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/1657598713391-XJ9YE9HMKX354XWJJ1VQ/Screen+Shot+2022-07-12+at+00.58.10.png Partners & Shared Financial Life - Explaining the analogy for the segments' titles https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/1657599328273-SLP2U3EPX1XJVKAQ60F7/Screen+Shot+2022-07-12+at+01.13.08.png Partners & Shared Financial Life - Segment-defining key variables https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/1657599568926-7UAZWK19POYAIPHFD8QP/Screen+Shot+2022-07-12+at+01.18.30.png Partners & Shared Financial Life - Segment sizing https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/1657600125166-22IXMPKSIPMNRBKDN9JK/Screen+Shot+2022-07-12+at+01.28.08.png Partners & Shared Financial Life - Highlight reels created for each segment deep-dive https://www.leticiarkz.com/personas-and-segmentation daily 0.75 2025-08-20 https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/cf86f0bd-80ab-4ac3-859f-0708d846ab7b/Frame+1+%283%29.png Origin's Personas and Segmentation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/cd8b7b31-ebd1-4362-aaef-d7deed135016/Frame+3+%282%29.png Origin's Personas and Segmentation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/5aa4f1a5-9c31-4946-907b-bbeb0fce1ad8/Untitled+presentation.png Origin's Personas and Segmentation - personas & segmentation origin, 2023 https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/1698775041203-BHN3FAOFWD2C3XGCTOTI/Frame+5+%281%29.png Origin's Personas and Segmentation - Secondary Data Reports Slide deck summary (left) and full report document (right) https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/1698774041140-6WZ8R7ZAIC3471IM0V8F/Frame+4.png Origin's Personas and Segmentation - Survey Design: Painpoints Using the insights we got from Version 1, we included a whole block focused on pains https://www.leticiarkz.com/rates daily 0.75 2023-11-14 https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/5aa4f1a5-9c31-4946-907b-bbeb0fce1ad8/Untitled+presentation.png Rates - rates for mentorship and freelance work https://www.leticiarkz.com/salary-loan-1 daily 0.75 2023-11-16 https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/32cd7a80-6c0a-4b55-9cf1-058d66030c8f/Frame+6.png Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/8a5ea5a1-43dd-4574-9df6-d059316736b8/Tags+overview+-+Screenshot+2023-10-05+at+1.33.13%E2%80%AFPM.png Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/d15d3e52-a315-43e8-91a6-9438b234bf18/Screenshot+2023-11-16+at+05.37.33.png Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/1700118939683-WNCJC3O339GQS7AM6RI0/ia_audit.png Redesign - Information Architecture Report Through a quantitative Tree Test and Qualitative cardsorting, we were able to uncover problems in our menu hierarchy, page and content titles. https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/1700122611150-I0VQ0QBJKW5FJZODERHM/Frame+8+%281%29.png Redesign - Previous Research Insights We revisited previous insights to find problem areas that might not already have been solved https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/14f7779c-488f-454a-9158-0e3760c31d8a/origin_mock.png Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/e9784106-f578-45bc-a3fb-9d2c0366a364/Screenshot+2023-11-16+at+05.24.32.png Redesign - Make it stand out Our main documentation header looked like this! https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/5aa4f1a5-9c31-4946-907b-bbeb0fce1ad8/Untitled+presentation.png Redesign - rebranding + redesign origin, 2023 https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/5b2357a4-f218-444f-8ad5-06f1f51cd739/Frame+7+%281%29.png Redesign - Make it stand out We collaborated on a script together during the Weekly Sync and Script meeting (left), then we delivered weekly reports with a TLDR and task breakdown (right) https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/1700124983072-PG1UN8D65C8T343XROFO/Screenshot+2023-11-16+at+05.55.30.png Redesign https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/1700124982897-25PGYJZWVUV2JBK22JTA/Screenshot+2023-11-16+at+05.55.20.png Redesign https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/1700125339381-SLWWMD57M2HNCD893OXW/dk-option012x.png Redesign https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/1700125156785-E5KMV4DQNFIT38K81E1T/Frame+9.png Redesign https://www.leticiarkz.com/booking daily 0.75 2024-01-04 https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/5aa4f1a5-9c31-4946-907b-bbeb0fce1ad8/Untitled+presentation.png Hello Booking.com! - hello booking.com! I'm Leticia, a Sr. UX Researcher with 10+ years of experience https://images.squarespace-cdn.com/content/v1/5ade1514297114bcbca8ddcd/ac2ee7b9-8afe-433f-b86b-bd43440ae1b0/1_14G8gwdqng4LFx6GGXanRg+%281%29.jpeg Hello Booking.com! - Make it stand out Hi! That's me running a workshop with PMs, BAs, Engineers and Designers at Nubank. 2020